To promote Thought Leadership in Contact Centre and Customer Experience Management and Best Practice.
To uphold the Association’s Code of Conduct and Code of Ethics.
To promote professional consulting and training standards, for our members who are independent contact centre and customer management practitioners.
To promote the adoption of globally and regionally recognised best practices and operational standards by all involved in call centres, contact centres and customer service centres.
To facilitate the provision of strategic, operational and technical consulting and support services to companies, organisations, businesses or individuals.
To provide peer referral, knowledge-sharing and a practical support platform for our members; in order to deliver a broader range of competencies, experience and significantly enhanced and reliable services to members’ clients.